ZAWAYA
Haute Parfumerie
To honour and elevate culture through scent…
ZAWAYA Haute Parfumerie inviting the world to discover its beauty, depth, and history in a new light.
This is about cultural storytelling, not just product. Zawaya exists to offer a perspective the luxury world has not yet fully seen or felt—one rooted in the East, but speaking to all.
The spirit of the Perfume Route
ZAWAYA Haute Parfumerie build a globally respected fragrance house rooted in the perfume routes —combining exceptional craftsmanship, narrative depth, and design-led luxury. This is how we turn our cultural perspective into a viable business: through limited editions, focused market entry, immersive retail, and enduring brand equity.
A bridge between cultures
ZAWAYA Haute Parfumerie become the world’s leading haute parfumerie from the Middle East — synonymous with craftsmanship, cultural depth, and sensory storytelling… …while establishing Zawaya as a platform for preservation, learning, and legacy through initiatives like the Zawaya Foundation.
A new chapter in the journey
As ZAWAYA Haute Parfumerie continues to grow and expand internationally, we are committed to honouring the legacy of the Perfume Route in everything we do.
Join us on the journey
ZAWAYA Haute Parfumerie invites you to step into a world of timeless luxury, where each scent is a reflection of the rich history of the Perfume Route and the cultural exchange that has shaped the art of perfumery. We are not just creating fragrances; we are creating an experience, a journey of the senses, an invitation to explore the world in a way that only ZAWAYA can offer.